Small Business Startup School – Learn The Psychology Of Retail And Financial Awareness - For The Reasonable Optimist
![Small Business Startup School – Learn The Psychology Of Retail And Financial Awareness - For The Reasonable Optimist](https://pbcdn1.podbean.com/imglogo/image-logo/16335488/SBSSPR_1_49fif3.jpg)
Are you starting a small business or buying an existing business? Do you know that personal circumstances may differ, but broad business patterns are same as ever? Then, what better way to begin than by leveraging knowledge from people who have navigated the road ahead of you? This podcast - ’The Small Business Startup School’ shares perspectives using the psychology of retail and financial awareness – all with a reasonable dose of optimism. This show promises to give startup entrepreneurs insightful strategies, tips, and practical solutions that inspire confidence and mindset to execute business projects. My name is Ola Williams, the host. I’m a retail entrepreneur, fin-techpreneur, and business coach with over two decades of frontline retail and finance expertise. Let’s learn together with positivity and great exchange of ideas. My promise to you – you will get actionable takeaways by learning broad patterns of business successes and failures. Let’s continue to learn together and be encouraged to keep on connecting!
Episodes
Episodes
![The Public Relations Expert: Engage Smaller Trade Associations For Visibility | E40](https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog16335488/40MICK_1_72tw2q_300x300.jpg)
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Wednesday Jul 10, 2024
The Public Relations Expert: Engage Smaller Trade Associations For Visibility | E40
Wednesday Jul 10, 2024
Wednesday Jul 10, 2024
"Engage smaller trade associations for visibility!" says Public Relations (PR) expert Mickey Kennedy, founder of eReleases.com. With over 25 years of experience, Mickey shares valuable insights on how startups and small businesses can leverage PR to build credibility and visibility.
In this episode, you'll learn about the significance of press releases, the importance of storytelling, and how even a small budget can yield significant results. Mickey discusses strategic approaches to PR, including the power of surveys and data to capture media attention. He also emphasizes the value of authenticity and building trust with your audience.
Whether you're a startup with limited revenue or an established small business looking to scale, this episode offers practical tips and strategies to enhance your PR efforts. Discover how to create meaningful connections with your audience and stand out in a crowded market.
Don't miss this opportunity to gain fresh perspectives on PR and learn how to make your business newsworthy. Tune in now and start your journey towards PR success!
Do you have questions or comments? Your feedback ensures that we continue to give you content that adds value to you, fuelling our commitment to providing high-quality content and fostering a community of informed and successful entrepreneurs. Leave your voice note here https://bit.ly/3XzIEyj
Connect with the guest, Mickie Kennedy:https://www.ereleases.comhttps://www.ereleases.com/planhttps://x.com/ereleaseshttps://www.facebook.com/ereleases.press.release.distributionhttps://www.instagram.com/ereleasespr/https://www.linkedin.com/in/publicity/
Bonus:Mickie has created a free video Master Class on how to create a winning PR strategy, based on the PR campaigns of his most successful clients: https://www.ereleases.com/plan/
Connect with the host, Ola Williams:
Website: https://bit.ly/3rxixue
Linkedin: https://bit.ly/3Mbtzwz
X: https://bit.ly/3zhpALd
Instagram: https://bit.ly/3zgMzWR
Listen on:
Apple podcast - https://apple.co/3MCEnUM
Spotify - https://spoti.fi/49dQbpY
Products:
A 31-day Affirmation Cards Deck: https://bit.ly/45Dt32J
![The SharePoint Helpdesk Founder: Stop Inputting Data Into Spreadsheets | E39](https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog16335488/EP39CO_1_g9np79_300x300.jpg)
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Tuesday Jun 25, 2024
The SharePoint Helpdesk Founder: Stop Inputting Data Into Spreadsheets | E39
Tuesday Jun 25, 2024
Tuesday Jun 25, 2024
Join Ola Williams in this insightful episode of the Small Business Startup School as she sits down with Therman Trotman, Founder of the SharePoint Helpdesk, to explore the transformative power of SharePoint for small businesses.
Discover how SharePoint can eliminate human error, enhance collaboration, and provide clean, scalable data solutions, making it a superior alternative to traditional spreadsheets. Therman explains the key benefits of using SharePoint, including version control, data accuracy, and automation, all while keeping costs minimal and accessible for businesses of all sizes.
Whether you're a small business owner, accountant, or project manager, this episode will provide valuable insights into how SharePoint can revolutionize your data management processes and help you achieve your business goals. Tune in and find out how you can make the most of this powerful tool.
Do you have questions or comments? Your feedback ensures that we continue to give you content that adds value to you, fuelling our commitment to providing high-quality content and fostering a community of informed and successful entrepreneurs. Leave your voice note here
Connect with the guest, Therman Trotman: https://bio.site/SPHD
Connect with the host, Ola Williams:
Website: https://bit.ly/3rxixue
Linkedin: https://bit.ly/3Mbtzwz
X: https://bit.ly/3zhpALd
Instagram: https://bit.ly/3zgMzWR
Listen on:
Apple podcast - https://apple.co/3MCEnUM
Spotify - https://spoti.fi/49dQbpY
Products:
A 31-day Affirmation Cards Deck: https://bit.ly/45Dt32J
![Certified Project Management Professional: Boost Revenue Using Six Sigma | E38](https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog16335488/EP38SN_1_pgcm4t_300x300.jpg)
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Thursday May 23, 2024
Certified Project Management Professional: Boost Revenue Using Six Sigma | E38
Thursday May 23, 2024
Thursday May 23, 2024
This week's episode is titled ‘Certified Project Management Professional Lean Six Sigma Certification Green Belt: Boost Revenue Using Six Sigma’.
In this podcast titled Boost Revenue Using Six Sigma, I'm joined by Leslie-Ann George, a Lean Six Sigma Certification Greenbelt. Leslie-Ann is a Certified Project Management Professional, and we discussed the implementation of Six Sigma in small businesses, practical examples of successful applications, and strategies to motivate staff and promote customer engagement. We also explored the concept of the 5S's and how it can be used to organize and streamline business processes effectively.
Whether you're starting a small business or buying an existing one, this episode is packed with valuable insights that can help you boost your revenue using Six Sigma. Don't miss out on this opportunity to learn from an expert in the field.
Visit the following link for the illustration referenced in the podcast for retail/grocery store improvements - Store 334 - https://www.youtube.com/watch?v=EtgLS_6yXyA
Do you have questions or comments? Your feedback ensures that we continue to give you content that adds value to you, fuelling our commitment to providing high-quality content and fostering a community of informed and successful entrepreneurs. Leave your voice note here
Topics:
00:02:13 Introduction to Six Sigma
00:03:20 Meet Lesley-Ann
00:05:55 Application of Six Sigma in Businesses
00:09:24 Promoting Customer Engagement with Six Sigma
00:12:09 Removing Blockers for Customer Reviews
00:15:30 Applying Six Sigma in Storage and Operations
00:19:32 Implementing the 5Ss Methodology
00:22:43 Understanding the 5Ss: Sort, Set, Shine, Standardize, Sustain
00:24:28 Efficient Processes and Standardization
00:27:01 Key Performance Indicators (KPIs) in Six Sigma Implementation
00:35:45 Improving Staff Motivation and Ownership Mentality
00:43:49 Motivating Staff with Ownership Mentality
00:46:51 Continuous Learning and Growth: Black Belt in Lean Sigma
Connect with the guest, Leslie-Ann George:
LA George LinkedIn- https://www.linkedin.com/in/leslie-ann-george-2550b376
EL Empire Linktree- https://linktr.ee/ELempire
EL Empire E-magazine- https://www.el-empire.co/magazine/
EL Empire Website- https://www.el-empire.co/about/
Elevate Your Essay Writing Skills- https://www.amazon.ca/Elevate-Your-Essay-Writing-Skills/dp/1527297098
Connect with the host, Ola Williams:
Website: https://bit.ly/3rxixue
Instagram: https://bit.ly/3Qc5qH9
Linkedin: https://bit.ly/3Mbtzwz
Let’s chat!: https://bit.ly/3UpeThP
Listen on:
Apple podcast - https://apple.co/3MCEnUM
Spotify - https://spoti.fi/49dQbpY
Products:
A 31-day Affirmation Cards Deck: https://bit.ly/4a7Ybbl
![Motivation, Mindset & Manifesting Coach: Unmasking Imposter Syndrome | E37](https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog16335488/EP37_cover_3znpu4_300x300.jpg)
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Monday May 06, 2024
Motivation, Mindset & Manifesting Coach: Unmasking Imposter Syndrome | E37
Monday May 06, 2024
Monday May 06, 2024
This week's episode is titled 'Motivation, Mindset & Manifesting Coach: Unmasking Imposter Syndrome'.
Mindset advocate, Alicia Berberich, delves into the complex issue of imposter syndrome plaguing many entrepreneurs. The discussion focuses on the difference between your intuition voice and the imposter syndrome voice and offers practical solutions to marginalize this inner critic.
Unravel the common hurdles faced by women business owners and acquire practical advice to navigate those hurdles successfully. The episode emphasizes the importance of self-care and how it’s often overlooked.
Learn how people-pleasing tendencies can hinder business growth and the importance of delegation in a business context. Additional discussion includes using the concept of connecting with your future self for thoughtful decision making.
Do you have questions or comments? Your feedback ensures that we continue to give you content that adds value to you, fuelling our commitment to providing high-quality content and fostering a community of informed and successful entrepreneurs. Leave your voice note here
Topics:
00:01:40 - Unmasking Imposter Syndrome
00:03:37 - Meet Alicia Berberich
00:08:14 - Distinguishing Voices Within
00:14:42 - Combating the Inner Critic
00:16:53 - Building External Support Systems
00:22:43 - Building Connections and Friendships
00:27:08 - Overwriting Negative Thoughts
00:29:14 - Recognizing Red Flags of Imposter Syndrome
00:31:03 - Signs of Perfectionism and Control
00:31:55 - Combating People-Pleasing Tendencies
00:33:29 - Connecting with Your Future Self
00:39:09 - Embracing Self-Care Practices
00:42:09 - Building a Supportive Network
00:43:12 - Continuous Learning and Growth
Connect with the guest, Alicia Berberich:
Website:https://www.aliciaberberich.com/
Instagram:https://www.instagram.com/alicia_berberich/
Linked-In: https://www.linkedin.com/in/aliciaberberich/
Connect with the host, Ola Williams:
Website: https://bit.ly/3rxixue
Instagram: https://bit.ly/3Qc5qH9
Linkedin: https://bit.ly/3Mbtzwz
Let’s chat!: https://bit.ly/3UpeThP
Listen on:
Apple podcast - https://apple.co/3MCEnUM
Spotify - https://spoti.fi/49dQbpY
Products:
A 31-day Affirmation Cards Deck: https://bit.ly/4a7Ybbl
![EP. 36 – The Reasonable Optimist](https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog16335488/ep36_qqewyg_300x300.jpg)
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Wednesday Mar 06, 2024
EP. 36 – The Reasonable Optimist
Wednesday Mar 06, 2024
Wednesday Mar 06, 2024
The episode features a compelling conversation with our special guest, Dalene Allen, the Executive Director of BNI in Nova Scotia, New Brunswick, and PEI. Dalene shares her personal journey using affirmation cards and provides an insight into the power of recognizing personal pains, standing against limiting beliefs, and stepping out of comfort zones.
In a deep dive into positive affirmations, we hear life-changing stories of people moving from worry and negativity to an uplifted state of happiness and positivity. Dalene shares a chance encounter with affirmation cards that shaped her mindset and led her to a successful career full of love for life. Learn the power of affirmations to transform views on money, happiness, attitude, beliefs, and commitment in our lives.
This enlightening journey is a perfect guide for anyone striving for daily inspiration, a positive outlook, or curious about the power of affirmation cards. Don't miss an episode full of inspiring narratives, essential tips, transformative lessons, and more!
Do you have questions or comments? Your feedback ensures that we continue to give you content that adds value to you, fuelling our commitment to providing high-quality content and fostering a community of informed and successful entrepreneurs. Leave your voice note here
Connect with the guest, Dalene Allen:
Podcast: https://networknetworth.buzzsprout.com
Instagram: https://www.instagram.com/bnimaritimes/
LinkedIn: https://www.linkedin.com/company/bnimaritimes/
Twitter: https://twitter.com/bnimaritimes
Facebook: https://www.facebook.com/BNIMaritimeslatest
Connect with the host, Ola Williams:
Website
Instagram
Linkedin
Let’s chat!
![EP. 35 – Leveraging Voice and Media To Drive Customer Engagement](https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog16335488/ep35_k79v8m_300x300.jpg)
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Wednesday Feb 28, 2024
EP. 35 – Leveraging Voice and Media To Drive Customer Engagement
Wednesday Feb 28, 2024
Wednesday Feb 28, 2024
Join the Small Business Startup School podcast as host Ola Williams engages with Colin Alexander, founder of Conduit Voice Media, in this insightful episode titled " Leveraging Voice and Media To Drive Customer Engagement".
In this digital era of accelerated content consumption, the episode brings to the forefront the importance of maintaining authenticity in voice media. From overcoming recording nerves to achieving a professional voice quality, Colin shares his industry expert tips and real-life success stories. Additionally, gain insights into the best tools in the field and how technology can add new depths to podcasting and voice media.
This enlightening discussion also navigates through the power of customer familiarity and comfort in the retail industry brought on by voice media. Discover the potential of word-of-mouth conversations driven by meaningful customer interactions and shared experiences.
Rounding up this episode is an encouraging message urging resilience and a continuous learning attitude among businesses. Learn how to leverage valuable technologies like AI and voice media to level up your business without fear. Remember, in the world of digital content, “done” is always better than “perfect”. Tune in now!
Do you have questions or comments? Your feedback ensures that we continue to give you content that adds value to you, fuelling our commitment to providing high-quality content and fostering a community of informed and successful entrepreneurs. Leave your voice note here
Connect with the guest, Colin Alexander:
LinkedIn: /Colinalexander
Facebook: Conduit Voice Media
Website: www.conduitvoice.com
Connect with the host, Ola Williams:
Website
Instagram
Linkedin
Let’s chat!
![EP. 34 – Pitch Deck Presentation Tips For Startups](https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog16335488/pp_34_mj7fus_300x300.jpg)
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Friday Feb 16, 2024
EP. 34 – Pitch Deck Presentation Tips For Startups
Friday Feb 16, 2024
Friday Feb 16, 2024
Welcome to another enlightening episode of Small Business Startup School.
In this episode, our guest speaker, Samuel Adeniyi - Founder, Kierep and Winner of the December 2023 Volta Pitch Competition - strips back the details of establishing 'Kierep', a startup fuelled by its purpose to combat the shortage of caregivers in Canada. He elucidates the challenges involving the recruitment and certification procedures for caregivers, providing an understanding of the prevailing market dynamics.
Learn the significance of a compelling pitch deck and the vital role of a passionate delivery in convincing listeners. Diving deeper into business aspects, our guest touches upon the significance of a robust business model, scaling strategies, and the influence of cultural and racial nuances in business discussions. He stresses the role of ceaseless experimentation and learning in entrepreneurship, inspiring listeners to see failure as a stepping-stone, not a stumbling block, towards success.
Don't miss this dialogue loaded with practical advice, entrepreneurial wisdom, and an uplifting tale of one startup’s journey from an abstract concept to a solid reality. Tune in now and fire up your entrepreneurial spirit to kick-start your startup journey today!
Do you have questions or comments? Your feedback ensures that we continue to give you content that adds value to you, fuelling our commitment to providing high-quality content and fostering a community of informed and successful entrepreneurs. Leave your voice note here
Connect with the guest, Samuel Adeniyi:
Website: https://kierep.framer.ai
Linkedin: linkedin.com/in/deniwealthflow
Instagram: instagram.com/deniwealtflo
Connect with the host, Ola Williams:
Website
Instagram
Linkedin
Let’s chat!
![EP.33 – How to Read and Interpret a Balance Sheet - Part 8](https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog16335488/ep_33_image_ny5ptv_300x300.jpeg)
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Wednesday Jan 31, 2024
EP.33 – How to Read and Interpret a Balance Sheet - Part 8
Wednesday Jan 31, 2024
Wednesday Jan 31, 2024
Whether you're launching a startup or taking over an existing business, understanding balance sheets is critical to your success. This concluding part of the series spotlights an often-overlooked aspect of business finance – receivables. Perspectives were shared on the importance of regularly reviewing accounts owed to you and scrutinizing long-unpaid debts. Don't just wish and wait; take action to ensure your assets are not tied up in bad debts.
This episode wraps up with a comprehensive recap of how to read and interpret balance sheets, equipping start-ups with non-finance backgrounds with practical, simple strategies. If you find this episode beneficial, we encourage sharing it with other entrepreneurs. Remember, constant learning and positive connections are keys to successful entrepreneurship.
This episode is part of an ‘8-series’ show on how to read and interpret a balance sheet. This is part 8, bringing us to the end of the series.
Do you have questions or comments? Your feedback ensures that we continue to give you content that adds value to you, fuelling our commitment to providing high-quality content and fostering a community of informed and successful entrepreneurs. Leave your voice note here
We are arranging to bring a guest who recently won a pitch competition to share ideas on effective ways to pitch ideas as entrepreneurs. Ahead of the show, let’s know if there are questions you would want answered during the show. Take a listen here and reply, if you’d like your input featured
Connect with the host, Ola Williams:
Website
Instagram
Linkedin
Let’s chat!